TLDR; Basically crypto regulation is screwing up Defi. We just want to be part of the conversation, a seat at the table. So as DAOs let’s contribute to the regulations that Boomers are creating and screwing us over. Yes a16z and Coinbase is “working” on this but Coinbase is a CEX not a DEX so they’re going to F over defi as well. I’m joining forces with Terra, her team combatted the regulations on Tesla and Airbnb. Airbnb lost $400M in NYC alone, due to regulations. Crypto and NFTs made national news now it’s time for DAOs. This DAO helps DAOs raise awareness in the media space that allows normal people to learn about DAOs and vote for crypto-friendly politicians, where many politicians vote on regulating crypto.
Description: A new entity and campaign to shift the conversation and move oncoming regulations to be favorable toward the industry to allow innovation and profitability to continue to thrive.
Creating a Policy DAO to combat anti-defi regulations. Raising a $2M treasury to provide web3 projects a platform to speak directly to policymakers and create web2 media exposure. The day to day operation will be run by a core management team, but broad strategic decisions will be decided on by backers through votes.
Manifesto/Vision: This new coalition will shift the conversation and momentum in Washington by developing data-driven messaging that is favorable to those audiences, establishing and elevating industry voices within the conversation, and changing the playing field for oncoming regulations.
Problem: Washington DC and federal regulators have put a target on the industry. Regulations in the US can outlaw functions of the industry, implement expensive capital or reporting requirements, or force activities through large and expensive institutional clearinghouses.
Solution: Increasing awareness among regulators of the benefits of the crypto/blockchain industry through honed messaging, earned media engagement, sponsored events, and advertising. Training spokespeople who can speak for the needs of the industry.
Product: The product is a media campaign with deliverables and KPIs including:
- Formation of a branded coalition with a website and brand assets to appeal to Washington interest and to act as the main face of the movement
- A research and data-backed messaging Playbook to drive the conversation
- Media training for key leaders
- Earned and paid media placements with consistent activity and reporting
- Content production including static and video production
- Consistent political intelligence and campaign refinement
- Campaign reporting to include KPIs like:
- Earned media activity
- Paid media performance
- Social media engagements
- Clicks to the website
- Time spent on the website and pages visited
- Conversions on the website including advocate sign up and clicks to testimony
- TV, Radio, Print, or OOH reach
Validation: The proposed firm, Kivvit, has a specialization in these types of campaigns and has worked on policy fights with financial and tech clients including JPMorgan Chase, Tesla, Twitter, and Airbnb, and many many more.
DAO launching on DAOHaus
Differentiation: There have been attempts in the past to message to Washington, however, they have not yet been impactful in shifting the conversation or momentum around crypto regulations. Kivvit’s unique approach to research and insights ensures a strong positioning and effective messaging
- Sydney Lai, wrangler of DAOs
- Terra Setzler, campaign manager
- Terra is a Principal at Kivvit who manages policy campaigns for clients in tech, finance, and higher education. Her clients at Kivvit have included Tesla, JPMorgan Chase, and Social Capital and before joining Kivvit she worked on the other side managing campaigns advocating for the regulation of Airbnb and Lyft.
- Another DAO Rep 3
DAO members can contribute to their bandwidth. Terra is the main driver/PM of this. Sydney is mostly focused on making intros/onboarding DAOs and collecting the $ and supporting the narrative of what the DAOs need to get into the media.
ASK: Grant Request $10,000
Grant will help with two things:
The initial check to signal raises from other teams
Help DAOs get a spot on national TV/ the following:
- Access to national PR
- the benefit MetaCartel will receive is voting rights in decisions around policy and the opportunity to sit in on intelligence briefings
- Naming rights, MetaCartel founding member
- Need first check to show other defi projects there is buy-in
- Need signal to show other DAOs there is buy-in
- Asking for intros to DAOs looking for web2 exposure and providing strategic direction for policy regulation and national PR