Sup MetaCartel! A few months ago my friend Michael and I launched Loft –– a free, 24/7 radio where listeners can tip artists directly in ETH while their music is playing. We’re live now at https://loft.radio.
You may have seen our ETH Denver project (Bound), another project focused on helping artists make money doing what they love. We both produce music, make web apps, and are passionate about exploring new ways of supporting creators online using crypto.
Loft was made to explore new ways of exchanging value between listeners and artists. We’re creating experimental listening spaces centered around supporting creators directly. Loft empowers listeners to support the work they enjoy, and artists to collect money themselves for their creations. On Loft, artists receive 100% of every tip directly into their Ethereum wallet.
We’d eventually like to have stations for:
- Different genres
- Record labels // collectives
- Listeners // curators
To support something like personal stations, we need to move away from our current broadcasting service, Radio.co. We’d like to create a custom solution to broadcast live audio in a decentralized way. We’re considering building of building on top of the Audius protocol, and think this could be beneficial to both the music industry and web3 ecosystem.
We’re also exploring other ideas around tipping including “streaming" money, tips that earn interest, and “investing” in songs/artists. Ethereum opens up endless opportunities to support creators in new ways monetarily. Loft will become a novel destination for listening to, discovering, collecting, and sharing music online, all while supporting the artists who make it.
- MVP built with Vue, AWS, Firebase, & Radio.co
- Direct tipping in increments of 25¢
- Logging all tips on our backend
- Live chat - tip to customize your name
- 34 artists on the stream (w/ ETH addresses)
- 2 labels (Inner Ocean & Dust Collectors)
- 8+ hours of original music
- 71 tips (0.0807 ETH) from 31 individuals (not from us)
- Enabling custom chat names drove 23 users to tip
What we can achieve
- Engage a new audience with the magic of crypto.
- Incentivized curation (get paid for having good taste)
- A lower barrier to entry for artists to gain exposure and generate revenue
- Create a new way for people to discover, listen to, and engage with music online
Why would artists submit music to Loft?
We offer an alternative revenue stream for digital music and radio. Listeners can tip artists directly in ETH, and artists receive 100% of every tip. Loft does not take a cut, and we’ll continue to introduce new incentives for listeners to tip.
We support artists with promotion and exposure by providing a platform to showcase their music. While an artist’s music is playing, we link to their SoundCloud, Spotify, or any other URL. Upon acceptance, we promote them on socials and debut their music at a specific time for 7 days.
We invite and embrace community feedback. We aim to involve artists more directly in the evolution of Loft. Their feedback guides the future of a small project that embraces technology, values transparency, and believes in fairness for creators.
We love the amazing community and collaborative energy that is MetaCartel. With the help of your guidance and support, we hope to grow our community of listeners, artists, and labels tenfold, drive more exposure and revenue to artists, and fulfill the vision of Loft.
So far we’ve spent $420 on the project (no joke). We’re asking for a grant of $1000, which would allow us to focus significantly more time on Loft. The funds would go to:
Development time (view our priorities here)
G Suite subscription
We’re exploring options for becoming self sustaining and profitable, but our number one priority right now is to create a product that brings value to artists.